Are you a Meat Hero or Veg-tastic? Take up the Ultimate Burger Challenge and put your masterpiece to the vote. Create your own unique burger and be in to win a grand prize of $10,000, plus there’s $1,000 up for grabs in each category. Can you top last year's winner?

Promotion runs from 9 January until 5 March 2017.

Time to get your burger building utensils ready

Pick a category and create your masterpiece now.

MEAT HERO

A true carnivore, loud and proud. You’re not afraid to add a second... or third pattie and liberally garnish with smoky bacon. It’s time you conquered your next burger.

VEG-TASTIC

Whether it’s a matter of principle or personal preference, you’re PRO vegetarian all the way! Can your Veg-tastic burger convert a Meat Hero to the cause?

SEA-MEISTER

You live and breathe the sea. It’s a way of life and you see no reason to try anything other than nature’s bountiful supply of ocean delights. Good things always come to those who bait!

EXOTIC AS

Spicy, zingy, zesty or just plain wacky! If you’re an adventurous soul that likes to experiment, this is your chance to express a crazy burger creation with real personality. Dessert burger anyone?

VOTE    VOTE    VOTE

Vote for your favourite virtual burger and you’re in the draw for a weekly $200 spot prize.

What's for dinner?

How about a Classic Fish Burger with Easy Tartare using Sealord Potato Crumb Hoki Fillets paired with Tip Top Deluxe Corn Dusted Buns, for a delicious twist on a Kiwi favourite? A catch made in heaven!

Click here for the recipe.